CLIENT
Gabay Group
YEAR
2021
WEBSITE
WHAT I WAS RESPONSIBLE FOR
#BRANDING IDENTITY #PRINT WORK

SIA “Live the city feel the breeze", a project by Gabay Group located in Netanya, only 200m from the beach, surrounded by parks, malls, hotels, bars, and restaurants. Natanya is also called “The Riviera of Israel” which is why the design and copy are more oriented towards abroad buyers.

The project naming was my idea — SIA is a very strong name for a beautiful tower near the sea, SIA — on a nordic language is "Victory" — "We claimed the beach every one" JK, and also you kinda can hear SEA in the name — so "Sia at the beach"

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